The Waste Management Phoenix Open (WMPO), known as “The People’s Open,” is one of the most highly anticipated PGA Tour events each year. Held at the TPC Scottsdale in Arizona, the 2024 tournament promises to deliver an unforgettable experience filled with world-class golf, sustainability initiatives, and exciting activities for attendees. Here’s a look at what makes the event so special, its impact on visitors and the community, and a highlight of our involvement with Taylor Morrison through our green screen photo booth activation.
About the Waste Management Phoenix Open 2024
The WMPO isn’t just another golf tournament—it’s a cultural phenomenon. Known for its lively atmosphere and emphasis on sustainability, the 2024 edition will draw hundreds of thousands of fans to Scottsdale from January 29 to February 4. Key highlights of the event include:
- The 16th Hole Stadium: Known as the loudest hole in golf, the iconic 16th hole creates a party-like atmosphere where fans cheer loudly, creating an unparalleled energy in the sport.
- Fan Engagement: From concerts and interactive sponsor activations to food and drink stations, visitors enjoy a mix of entertainment options beyond the golf course.
- Greenest Show on Grass: WMPO is celebrated for its zero-waste initiatives, making it the most sustainable event on the PGA Tour. The tournament diverts nearly 100% of its waste away from landfills through recycling, composting, and energy conversion.
Economic and Community Impact
The event is not only a major draw for sports enthusiasts but also a significant driver of economic activity in the region. In 2023, the tournament generated over $450 million in economic impact for Arizona, benefiting local businesses, hotels, and restaurants. Additionally, the event supports The Thunderbirds Charities, which fund numerous local organizations focused on education, healthcare, and youth development.
Taylor Morrison Photo Activation: Bringing Golf Dreams to Life with Our Photo Booth
At the 2024 Waste Management Phoenix Open, we partnered with Taylor Morrison, one of the nation’s top homebuilders, to create an unforgettable experience for event attendees. Taylor Morrison hosted a magic green screen photo booth activation that let fans capture a unique keepsake where they could take a shot from the famous 16th Hole!
We captured over 875 photos of more than 2,100 guests who were attending the Phoenix Open and stopped by Taylor Morrison’s Fairway House! With these impressive numbers, we created tens of thousands of impressions across social media simply by enabling live sharing, letting the photos themselves go viral.
This custom photo booth activation stood out with features like:
- AI Background Removal: With our advanced AI tech, we were able to feature Taylor Morrison’s brand across a huge step and repeat banner, forgoing the traditional giant green screen while still removing guests from the scene and placing them into a new imaginative location.
- Famous 16th Hole Scene Design: Equipped with golf clubs in hand, fans got to picture themselves taking a shot from the famous 16th Hole on a beautiful print complete with custom Taylor Morrison designs.
- Instant Sharing: Digital photos could be shared directly via email or social media, amplifying the brand’s reach and creating buzz around their activation.
- Interactive Branding: The booth integrated Taylor Morrison’s messaging, highlighting their commitment to sustainable living—perfectly aligning with the WMPO’s green initiatives.
Through this activation, we helped Taylor Morrison connect live with thousands of guests while creating an exciting, shareable moment that combined golf, sustainability, and fun.
Why the Waste Management Phoenix Open is a Must-Attend Event
Whether you’re a golf enthusiast, a fan of lively atmospheres, or someone passionate about sustainability, the WMPO offers something for everyone:
- Unmatched Entertainment: The combination of golf, live music, and sponsor activations makes this more than just a sporting event.
- Commitment to Sustainability: From reusable cups to eco-friendly transportation, WMPO sets the standard for green events.
- Networking and Brand Visibility: For sponsors and businesses, the tournament offers unparalleled exposure to a broad audience.
Hire Flashbulb Memories Photo Booth for Your Activation
The Waste Management Phoenix Open is the perfect example of how live events can blend entertainment, sustainability, and community engagement. Our collaboration with Taylor Morrison showcased the power of interactive experiences in driving brand awareness and attendee satisfaction.
If you’re planning to host a booth or activation at an upcoming event or want us to represent your brand at the 2025 Waste Management Phoenix Open, Flashbulb Memories Photo Booth can help you stand out with custom solutions like magic green screens, customized AI, instant sharing, and branded photo experiences that go viral. Let’s create memories that last while aligning with your values and goals. Hope to see you there in 2025!
