Waste Management Phoenix Open 2024: A Spectacular Golf Event with a Photo Booth Activation to Match

How our green screen golf photo booth with Taylor Morrison put fans on the famous 16th Hole at the 2024 Waste Management Phoenix Open — 875+ photos, 2,100+ guests, and tens of thousands of social impressions at the Greenest Show on Grass.

There is exactly one hole in professional golf where nobody shushes you. The 16th at TPC Scottsdale is a full-blown stadium, known as the loudest hole in golf — a party-like atmosphere where fans cheer at full volume and create an energy the rest of the sport simply can't match.

That hole belongs to the Waste Management Phoenix Open, known to everyone as "The People's Open" — one of the most highly anticipated PGA Tour events each year, and conveniently for us, played right in our backyard. The 2024 edition drew hundreds of thousands of fans to Scottsdale from January 29 to February 4 for world-class golf, serious sustainability initiatives, and sponsor activations everywhere you looked.

We were on the grounds too, teamed up with Taylor Morrison for a green screen photo booth activation that let fans take their own shot from that famous 16th Hole. Here's the recap.

The People's Open: Why the WMPO Is More Than a Golf Tournament

The WMPO isn't just another golf tournament — it's a cultural phenomenon. Three things set it apart:

• The 16th Hole Stadium. The iconic 16th turns into a stadium party where the cheering never really stops — unparalleled energy in the sport.
• Fan engagement everywhere. Concerts, interactive sponsor activations, and food and drink stations mean the entertainment stretches well beyond the fairways.
• The Greenest Show on Grass. The WMPO is celebrated as the most sustainable event on the PGA Tour, diverting nearly 100% of its waste away from landfills through recycling, composting, and energy conversion.

Economic and Community Impact: What the Tournament Gives Back

The People's Open earns its name off the course, too. In 2023, the tournament generated over $450 million in economic impact for Arizona, benefiting local businesses, hotels, and restaurants. It also supports The Thunderbirds Charities, which fund numerous local organizations focused on education, healthcare, and youth development.

For a team that calls Phoenix home, that combination — massive crowds, a giving mission, and a real sustainability standard — makes the WMPO the crown jewel of our local event calendar.

The Taylor Morrison Activation: Putting Fans on the Famous 16th Hole

At the 2024 Waste Management Phoenix Open, we partnered with Taylor Morrison, one of the nation's top homebuilders, to give attendees a keepsake they couldn't get anywhere else on the grounds: a photo of themselves taking a shot from the famous 16th Hole.

Guests who stopped by Taylor Morrison's Fairway House grabbed a golf club, struck their best follow-through, and our magic green screen photo booth handled the rest — dropping each of them onto a beautiful custom 16th Hole print finished with Taylor Morrison designs.

And with live sharing enabled, those photos created tens of thousands of impressions across social media — no ad buy required, just the photos themselves going viral.

Inside the Build: A Green Screen Without the Green Screen

• AI background removal. Our advanced AI tech let Taylor Morrison's brand run across a huge step and repeat banner instead of a traditional giant green screen (it didn't even make the packing list) — while still lifting guests out of the scene and placing them somewhere far more imaginative.
• A 16th Hole scene worth framing. Golf clubs in hand, fans pictured themselves taking a shot from the famous 16th on a print complete with custom Taylor Morrison designs.
• Instant sharing. Digital photos went straight out via email or social media, amplifying the brand's reach and creating buzz around the activation.
• Interactive branding. The booth carried Taylor Morrison's commitment to sustainable living throughout — a perfect match for the WMPO's green initiatives.

Why Brands Tee Up at the People's Open

Whether you're a golf enthusiast, a fan of a loud gallery, or someone passionate about sustainability, the WMPO offers something for everyone — and for sponsors, it's a rare trifecta:

• Unmatched entertainment. Golf, live music, and sponsor activations make this far more than a sporting event.
• A real sustainability standard. From reusable cups to eco-friendly transportation, the WMPO sets the bar for green events — and guests notice which brands rise to meet it.
• Networking and brand visibility. The tournament offers sponsors exposure to a broad audience that few stages anywhere can rival.

Our week with Taylor Morrison proved what we keep seeing at live events: the best brand activations don't interrupt the fun — they are the fun. Every swing became a keepsake. Every share became a brand impression. Every guest walked out of the Fairway House with proof they'd played the famous 16th.