Join Roomvo at TISE Las Vegas: Our Heroes Don't Wear Capes!

How our AI Photo Booth turned TISE 2024 attendees into everyday heroes at Roomvo's Booth 5427 in Las Vegas — the story behind the 'Our Heroes Don't Wear Capes' theme and why it stopped traffic at North America's largest floor covering, stone, and tile show.

Picture the largest floor covering, stone, and tile industry event in North America: three days, a packed Las Vegas convention hall, and thousands of industry pros walking past aisle after aisle of surfaces. Now picture a line of those same pros happily waiting to find out what they look like as a firefighter.

That was Booth 5427.

From January 24th to 26th, 2024, we teamed up with Roomvo at The International Surface Event (TISE): SURFACES | StonExpo | TileExpo to bring something a little different to the show floor — our very own AI Photo Booth, themed "Our Heroes Don't Wear Capes." As a Las Vegas photo booth team, we've watched plenty of activations fight for attention in this town. This one didn't have to fight. It just had to ask one question: what kind of hero are you?

The Theme: Why "Our Heroes Don't Wear Capes"

This theme is close to our heart. Heroism doesn't always arrive with superpowers and a flapping cape — it shows up as the everyday courage, kindness, and strength we see in the people around us. In a world that loves to spotlight the extraordinary, we wanted to shine a light on the ordinary acts of bravery that make a real difference.

So instead of handing guests a prop box, our AI Photo Booth reimagined each of them as their own unique hero: firefighters, doctors, real-life lifesavers — the kind of heroes who actually walk among us (and, it turns out, attend tile expos).

How It Works: From Show Badge to Hero Portrait

Let's be clear: this is not just any photo booth. It's an innovative blend of art and technology built to capture the essence of each individual — then reimagine them as a hero, no cape necessary.

Step into the booth and an intuitive interface walks you through a simple process — no tech skills required, no awkward posing instructions. Then the AI works its magic, analyzing your features to create a customized hero version of you. In moments, you're seeing yourself like never before: still unmistakably you, just with an entirely new legend attached. Whether you're a flooring industry veteran or just exploring the show, that reveal never gets old.

The Buzz at Booth 5427: Grins, Gasps, and a Few Happy Tears

The reaction on the floor was everything we hoped for. Wide smiles. Surprised gasps. Even tears of joy as guests watched their heroic transformations appear. Attendees shared their portraits on social media with #TISE2024Heroes, carrying the celebration well beyond the booth — because when someone discovers they make an excellent hero, they tend to tell people.

The Takeaway: A Themed AI Experience Turns Foot Traffic Into Fans

TISE is the largest North American floor covering, stone, and tile industry event, and we were proud to be part of it. But there's an evergreen lesson here for any exhibitor: a booth that gives attendees a story about themselves will always out-pull a booth that only tells your story. A themed trade show photo booth hands every guest a keepsake with your brand attached — and a reason to stop, engage, and remember exactly who made them feel ten feet tall.

Every portrait was a conversation starter. Every share carried Roomvo's activation further down the aisle. Every guest walked away reminded that heroism is all around us — no cape required.